Creative Director & Senior Copywriter
January 2006 – Present
Agency and corporate-experienced Senior Copywriter welcoming assignments. Recent work includes consumer and internal communications for Trader Joe's, an overhaul of communications and recruitment materials for the Los Angeles County Sheriff's Department (Reserve Forces, Deputy Explorers) and serving as a staff writer for The Reserve News; agency pitches & presentations for financial sector; mortgage lending, consumer banking, and FDIC-monitored financial institutions.
Director of Marketing
Hanson Research Corporation
2001 – 2006 (5 years)
Designed, wrote, edited and supervised production of national and international advertising, product naming/signage/markings, tradeshow booth and show marketing; established and maintained strategic partnerships; directed all outside creative vendors including photographers, pre-press studios, media reps, printers and fabrication professionals.
Vice President, Marketing
Sanwa Bank California
2000 – 2001 (1 year)
Vice President of Retail Marketing for 107 statewide branches until 2001 Bank of the West buyout.
Directed outside advertising agencies, print & creative vendors for retail division collateral, signage and point-of-sale consumer materials. Maintained corporate & legal compliance requirements for all retail division materials. Creative-directed targeted direct mail program for Home Equity product line, exceeding income goals of program by 45% from previous year. Created and executed regional internal ‘marketing events’ for corporate marketing division.
March 1996 – February 2000 (4 years)
Senior copywriter of in-house advertising agency creative team for Teleflora Corporation.
Named products, directed creative executions for testing and final consumer presentation.
Supervised / created national holiday consumer print, spot television, and online advertising.
Partner, Creative Director
Artime Crane & Company
1991 – 1996 (5 years)
Formed agency combining two local boutique shops. Developed successful account relationships, maintained client contact, supervised vendor selection and all creative product. Created and applied strategic positioning; served as Chief Copywriter. Teamed with creative staff on all creative solutions including national advertising, regional outdoor, and corporate advertising.
Creative Director, Corporate Advertising
1987 – 1991 (4 years)
Directed creative services department of national computer company.
Designed and directly supervised all corporate identity, signage, publications.
Created company-wide design standards following national expansion/acquisitions.
Produced all creative, advertising, promotions, and supervised all outside creative vendors.
Managed, negotiated and allocated co-op ad budgets from Hewlett-Packard, NEC, Toshiba, Microsoft, Compaq, Lotus and others
California Polytechnic State University-San Luis Obispo
3 years, Graphic Communications Program 1980 – 1983
Cal State University Northridge
Bachelor of Arts Degree; Advertising and Marketing 1984